The Village Cup, run by The Cricketer magazine for 40 years, is one of the most-loved summer fixtures. This year it has a new title sponsor, Persimmon Homes, which was founded in 1972, when the Village Cup was first held.
Mike Farley, chief executive of Persimmon, said: “It is fantastic to now be associated with a competition that has a rich history, beginning in 1972 when the Cornish side Troon became the inaugural village champions to the success of Sessay, in Yorkshire, last summer. It will be fascinating to see who of the 286 teams competing in 2011 will emerge victorious.
“Building around 10,000 beautifully designed new homes a year in more than 400 prime locations nationwide, Persimmon is proud to be the one of the UK’s leading house builders, committed to the highest standards of design, construction and service. We also take our environmental responsibilities very seriously and are passionate about designing homes that are sensitive to the environment in which they are built.”
Andrew Bordiss, managing director of The Cricketer, said: “We’re delighted to have Persimmon on board. They are new and enthusiastic partners and together we all look forward to a season of tough competition and huge enjoyment for the players, officials and sponsors.”
The Lord’s Taverners are the official charity of the Persimmon Village Cup.